Who We Are
MLBAM (MLB Advanced Media) is a full service solutions provider delivering world-class digital experiences for over ten years and distributing content through all forms of interactive media. Our digital leadership and capabilities are a direct result of an appreciation for designing dynamic functionality for web, mobile applications, and connected devices while integrating live and on-demand multimedia, providing valuable products for millions of fans around the globe.
What We Do
Business & Content Strategy
MLBAM's unique position as both content rightsholder and technology provider brings superior qualifications to deliver results from digital products. From a vast back-end infrastructure to the development and operational management of custom multi-platform applications, MLBAM is an industry leader with long-standing and successful partnerships with dozens of leading media properties.
UX & Product Design
Our award-winning creative and product teams envision solutions for all forms of digital presence: web sites, mobile web and applications, connected devices, marketing campaigns, and social media. With the myriad of screen formats, devices and resolutions, MLBAM delivers impact for your brand and audience.
Social Media & Marketing
MLBAM's suite of digital marketing solutions is fully customizable. From developing, integrating and managing initiatives for SEO/SEM, analytics and CRM optimization for ticketing, e-commerce and subscription channels to publishing social content, custom social integrations, and engagement campaigns, we ensure partners have the tools connect directly with their consumers.
MLBAM offers an array of functionality and services to support digital ticketing strategies: print-at-home, mobile, season & package plans, secondary market, dynamic pricing and interactive seating. A full-scale ticketing solution is available via Tickets.com (MLBAM's wholly-owned subsidiary) or by working seamlessly with any ticketing vendor.
Sponsorship & Advertising
Our sponsorship team works in collaboration with partners to drive advertising revenue. MLBAM offers a full suite of partner promotions, provides ad operations support for all industry standard media and custom executions and video ad serving for pre-roll, post-roll and multi-platform live stream commercial insertion with companion display banner support.
Ecommerce & Paid Content
Our subscription platform supports a variety of digital products including: live and on-demand multimedia, fantasy games, gamecast applications, and fan clubs with secure, password-protected subscriber login with entitlement authentication, patented geoblocking processes via partner-specific business rules, with online account management and customer support services.
Multimedia & Live Streaming
MLBAM operates a powerful content delivery platform, distributing 25,000 live events annually and 10 million streams daily. With massive capacity and bandwidth to support millions of multi-platform subscribers and processes to assure efficient time investment, we leverage proprietary internal technologies with best-in-class vendor relationships to deliver impactful digital solutions.
Mobile Web & Applications
MLBAM's mobile capabilities encompass mobile web development, commerce applications and SMS alerts on smartphone and tablet platforms. MLBAM's mobile application, At Bat, is the top-grossing sports app ever, and we strive to deliver groundbreaking mobile work for partners, designing dynamic functionality and presenting compelling value propositions to fans globally.
Statistics & Data Applications
MLBAM deploys proprietary software and personnel to chronicle every pitch of every game throughout the season, 750,000 annually. MLBAM's statistical engine drives wired and mobile products across all platforms, providing an up-to-the-moment viewing experience: pitch-by-pitch trajectories, home, away and Spanish-language radio broadcasts, in-game highlights, box scores and player stats.